Paid Social Media Buyer/Strategist

About the Role

Key Responsibilities

• Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals
• Create and traffic ads daily using Meta's ad buying interface, with a strong attention to detail & ensuring client ads are without error
• Perform weekly/bi-weekly check-in calls with clients, reporting on specific initiatives or overall account performance
• Build recurring and ad hoc client reports and internal account analyses that are both performance & creative development-driven
• Brainstorm ad content with the creative strategy and editing team, drawing on client needs and input where possible
• Strategize, execute, and manage a variety of client Meta ad campaigns from data recommendations to execution to analysis
• Translate technical concepts into actionable, tactical, and strategic action plans
• Familiarize yourself with client products & develop promotional strategies
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests
• Gather data on consumer, competitor, and market conditions

Requirements

• BA/BS degree or equivalent media buying/advertising analyst experience
• Knowledge of Meta Ads Manager (Blueprint certified preferred)
• Experience in Performance marketing, media buying, lead generation, or other quantitative/data-driven fields
• Experience leading client account relationships
• Strong attention to detail and time management skills, including handling multiple projects and changing priorities
• Strong, professional verbal and written communication
• Strong analytical track record
• Proactive, organized, and able to work well individually and in a team environment
• Understanding of performance marketing and KPIs such as ROAS, CAC/CPA, Conversion Rate, AOV (preferred)
• Experience working with Excel/Google Sheets for reporting metrics (preferred)
• Experience managing monthly Meta media budgets of $50,000 or higher (preferred)
• Ability to work in a hybrid role in New York City, with willingness to come to the office 3 days per week
• Experience with Facebook Media Buying (3 years required)
• English language proficiency
• Experience with Google Ads Manager (preferred)

Nice to Have

• Blueprint certification in Meta Ads Manager
• Experience with Google Analytics, Shopify, or other platforms
• Experience working on Marketing Decks
• Experience managing budgets of $50,000+ per month

Qualifications

• High school diploma or equivalent (Required)
• Google Ad Buying: 1 year (Preferred)
• Facebook Media Buying: 3 years (Required)

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Base compensation starting from $80,000 per year, potentially higher based on experience