Paid Social Media Planner

About the Role

Key Responsibilities

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing, following overall media strategy and plans.
• Drive high engagement, conversion rates, and improve click-through rates (CTR) across paid social platforms in line with campaign goals.
• Identify optimization opportunities within and across platforms, including testing ad copy, landing pages, content types, and formats.
• Analyze campaign performance data, ensure stakeholders understand reporting, and provide actionable insights and recommendations.
• Utilize advanced targeting techniques to reach and engage key audience segments.
• Collaborate with internal teams including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness.
• Stay informed about industry trends, emerging technologies, and best practices in paid media, ensuring compliance with privacy policies.
• Engage with management and partners to align HPE's global paid social strategy with campaigns.
• Oversee campaign insights and reporting at annual, quarterly, and on-demand intervals to ensure campaign objectives are met.
• Align paid social activities across multiple budget streams, ensuring financial viability.
• Assess paid actions' effectiveness and contribute to creative content development.
• Govern and guide paid requests from various marketing and field/GEO teams.

Requirements

• Bachelor's Degree preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Advanced understanding of digital media analytics and setting up media analytics infrastructure to track KPIs.
• Knowledge of current digital marketing and technology trends.
• Experience with ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Strong analytical skills and ability to interpret campaign data.
• Excellent communication skills, both verbal and written.
• Goal-oriented, self-motivated, proactive, and results-driven work style.
• Ability and willingness to learn new skills independently.
• Detail-oriented, highly organized, and capable of working both independently and collaboratively.

Nice to Have

• Experience with managing multiple budget streams and financial alignment.
• Knowledge of privacy policies related to digital advertising.
• Familiarity with creative content development processes.
• Additional skills in accountability, active learning, business planning, coaching, digital innovation, growth mindset, and market analysis.

Qualifications

• Educational background including a preferred Bachelor's Degree.

Benefits & Perks

• Comprehensive health and wellbeing benefits supporting physical, financial, and emotional health.
• Programs for personal and professional development to help reach career goals.
• Unconditional inclusion and a flexible work environment that values diversity and individual uniqueness.