Paid Social Media Planner

About the Role

Key Responsibilities

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing, following overall media strategy and partner guidance.
• Drive high engagement, conversion rates, and improve click-through rates (CTR) across paid social platforms in line with campaign goals.
• Identify optimization opportunities within and across platforms, including testing ad copy, landing pages, content types, and formats.
• Analyze campaign performance data, ensure stakeholders understand reporting, and provide actionable insights and recommendations.
• Utilize advanced targeting techniques to reach and engage key audience segments.
• Collaborate with internal teams including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness.
• Stay informed about industry trends, emerging technologies, and best practices in paid media, ensuring compliance with privacy policies.
• Engage with management and partners to align global paid social strategies with campaigns.
• Oversee campaign insights and reporting at various intervals, ensuring campaigns meet conversion objectives.
• Align paid social activities across multiple budget streams, ensuring financial viability.
• Assess paid actions' effectiveness and contribute to creative content development.
• Govern and guide paid requests from marketing and field/GEO teams.

Requirements

• Bachelor's Degree preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Advanced understanding of digital media analytics and setting up media analytics infrastructure to track KPIs.
• Knowledge of current digital marketing and technology trends.
• Experience with ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Strong analytical skills and ability to interpret campaign data.
• Excellent communication skills, both verbal and written.
• Detail-oriented, highly organized, and results-driven work style.
• Ability to work collaboratively and independently.

Nice to Have

• Demonstrated ability and willingness to learn new skills independently.
• Experience with designing and implementing digital marketing strategies at scale.
• Knowledge of privacy policies and compliance in paid media.
• Experience working in a global or cross-cultural environment.

Qualifications

• Educational background with a preference for a Bachelor's Degree.

Benefits & Perks

• Health & wellbeing benefits supporting physical, financial, and emotional health.
• Personal & professional development programs to help reach career goals.
• Unconditional inclusion and flexible work arrangements.
• Competitive salary range of $89,400 to $206,500 annually, with potential incentives.