Paid Social Media Planner

About the Role

Key Responsibilities

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing, following the overall media strategy and plan.
• Drive high engagement, conversion rates, and improve Click Through Rate (CTR) across paid social platforms in line with campaign goals.
• Identify optimization opportunities within and across platforms, including testing ad copy, landing pages, content types, and formats, and analyzing performance.
• Analyze campaign performance data, ensure stakeholders understand reporting, and provide actionable insights and recommendations.
• Utilize advanced targeting techniques to reach and engage key audience segments.
• Collaborate with internal teams including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness.
• Stay informed about industry trends, emerging technologies, and best practices in paid media, ensuring compliance with privacy policies.
• Engage with management and partners to align global paid social strategies with campaigns.
• Oversee campaign insights and reporting at various intervals, ensuring campaigns meet conversion objectives.
• Align paid social activities across multiple budget streams, ensuring financial viability.
• Assess paid actions' effectiveness and contribute to creative content development.
• Govern and guide paid requests from marketing and field/GEO teams.

Requirements

• Bachelor's Degree preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Quantitative ability and advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs.
• Understanding of current digital marketing and technology trends.
• Knowledge and passion for technology, digital marketing, and innovation.
• Goal-oriented, self-motivated, with strong communication skills and a results focus.
• Experience with ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Ability and willingness to learn new skills independently.
• Strong analytical skills, detail-oriented, highly organized, and accurate.
• Effective in collaborative team environments and independently.
• Desire to learn and add value.

Nice to Have

• Demonstrate ability and willingness to learn new skills independently.

Qualifications

• Bachelor's Degree (preferred).

Benefits & Perks

• Health & wellbeing benefits supporting physical, financial, and emotional health.
• Personal & professional development programs to help reach career goals.
• Unconditional inclusion and celebration of individual uniqueness.
• Flexibility to manage work and personal needs.