Paid Social Strategist

Hearst

Norwalk, CT

Full Time

Mid Level

11 days ago

Job Description

About the Role

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The position can be located in any of our major newspaper markets: Norwalk, CT, Houston, San Antonio, or Austin. Hearst Newspapers is a leading global, diversified media, information and services company with more than 360 businesses, dedicated to providing accurate, fair, and independent news and information to communities across the nation.

Key Responsibilities

Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram.
Understand key tracking components and set up for attribution on campaigns.
Determine areas of opportunity and execute tests and campaigns designed to drive customer acquisition, engagement and retention.
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks.
Work cross-functionally with product, UX, and the rest of the marketing organization.
Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations.
Provide thought leadership to help identify new opportunities and emerging advertising platforms.
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring.
Provide support for additional marketing channels as needed for promotional and seasonal campaigns.
Strategize with sales teams for effective launches to customer campaigns.
Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.
Present to stakeholders about new innovations and campaign statuses.

Requirements

2-3 years in social media marketing with a focus on paid social campaigns.
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with Google Docs.
Bachelor's degree preferably in Marketing or Communications.
Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
Creativity and willingness to think outside the box.
Ability to receive constructive criticism and learn from feedback.
Strong oral and written communication skills.
Ability to work across multiple teams and clients with ease.

Nice to Have

Experience working in a fast-paced agency setting.

Qualifications

Bachelor's degree in Marketing or Communications (implied from requirements).

Working at Hearst

Hearst is committed to maintaining a safe workplace, requiring all employees to be fully vaccinated against COVID-19 as a condition of employment, with accommodations considered for medical or religious reasons. The company values truthfulness, fairness, independence, and placing readers' interests above all else, emphasizing the importance of accurate and trustworthy news and information.

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