Paid Social Strategist

Publicis Groupe

Chicago, IL

Full Time

Mid Level

14 days ago

Job Description

About the Role

The full-time Paid Social Strategist at DSplus is responsible for the day-to-day operational success of paid social campaign activations, specifically planning and executing paid social advertising strategies for an automotive client across the US. This role involves collaborating with planning, operations, and analytics teams to deliver innovative, integrated social media campaigns. DSplus is a Saatchi & Saatchi company focused on merging branding efforts with retail needs, utilizing data-driven, AI-powered messaging platforms to achieve sharp business results while fostering a culture that values authenticity, transparency, and collaboration.

Key Responsibilities

Act as primary day-to-day client contact, supporting all client business needs and meeting objectives and benchmarks month over month
Work with planning and operations teams to ensure all campaigns are seamlessly executed
Develop strategic paid social media recommendations, including platform recommendations, implementation details, success measurement, and timelines
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
Utilize advanced targeting strategies such as custom audiences, third-party data, exclusion lists, lookalike audiences, and more
Optimize campaign buys to ensure budgets are spent effectively each month
Develop in-depth campaign reports in partnership with the analytics team, outlining insights on media delivery, engagement, creative, website traffic, attribution, and key learnings
Perform other duties as assigned

Requirements

3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat, including understanding of each platform's core features and advertising capabilities
Proficiency with Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
Experience handling large media budgets and developing insights based on campaign results
Strong project management and organizational skills to manage multiple projects and campaigns simultaneously
Experience with campaign tracking and efficiency tools such as Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
Facebook Blueprint Media Buying Certification strongly preferred
Passion for social media, staying updated on latest trends, capabilities, and platforms
Self-motivated, well-organized, and assertive with strong analytical and deductive skills
Strong interpersonal, written, and verbal communication skills for effective client relations
Experience with retail and/or automotive is strongly preferred

Nice to Have

Facebook Blueprint Media Buying Certification

Qualifications

3+ years of professional experience
Minimum of 2 years of experience with paid social advertising
Proficiency with multiple social media platforms and their advertising tools
Experience handling large media budgets
Strong project management skills
Experience with campaign tracking and efficiency tools
Facebook Blueprint Media Buying Certification (preferred)

Benefits & Perks

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Working at Publicis Groupe

Our Publicis Groupe motto “Viva La Différence” emphasizes that we're better together, celebrating all identities and fostering belonging. We are committed to creating equitable and inclusive experiences for all talent, supporting their growth and well-being through robust benefits and policies.

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