Paid Social Strategist

Hearst Media Services

Norwalk, CT

Full Time

Mid Level

57k-71k

11 days ago

Job Description

About the Role

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of user acquisition and retention efforts. The position can be located in major newspaper markets such as Norwalk, CT, Houston, San Antonio, or Austin, and requires significant experience with Facebook advertising and other Paid Social platforms.

Key Responsibilities

Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute tests and campaigns designed to drive customer acquisition, engagement and retention
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross-functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
Provide thought leadership to help identify new opportunities and emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns
Strategize with sales teams for effective launches to customer campaigns
Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks
Present to stakeholders about new innovations and campaign statuses

Requirements

2-3 years in social media marketing with a focus on paid social campaigns
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with Google Docs
Bachelor's degree required, preferably in Marketing or Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease

Nice to Have

Experience working in a fast-paced agency setting
Familiarity with 3rd party management solutions
Experience with other Paid Social platforms such as Twitter, Pinterest, Reddit, YouTube

Qualifications

Bachelor's degree in Marketing or Communications

Working at Hearst Media Services

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Hearst Newspapers is responsible for newspapers, local digital marketing services, and directories, with over 3,000 employees across the nation. The company’s mission is to be the most trusted, respected, and accurate source of news and information, emphasizing principles of truthfulness, fairness, and independence. They value the free flow of accurate information as vital to democracy and the economy.

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