Paid Social Strategist

Hearst Communications

Norwalk, CT

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions. Experience working in a fast-paced agency setting is preferred. This position can be located in any of our major newspaper markets: Norwalk, CT, Houston, San Antonio, or Austin.

Key Responsibilities

Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross-functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
Provide thought leadership to help identify new opportunities and other emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns
Strategize with sales teams for effective launches to customer campaigns
Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks
Present to stakeholders around new innovations and campaign statuses

Requirements

2-3 years in social media marketing with a focus on paid social campaigns
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs
Bachelor's degree preferably in Marketing or Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease

Nice to Have

Experience working in a fast-paced agency setting

Qualifications

Bachelor's degree preferably in Marketing or Communications

Working at Hearst Communications

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Hearst Newspapers is responsible for newspapers, local digital marketing services, and directories, with more than 3,000 employees across the nation. The company values truthfulness, fairness, independence, and placing readers' interests above all others. They are committed to providing accurate information and maintaining a trusted, respected, and accurate news source in the communities they serve.

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