Paid Social Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks and quality.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Understand the value of Programmatic campaigns.
• Manage approximately five mid-tier and enterprise accounts.
• Communicate results and create custom strategies for clients.
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Build client trust and relationships that create consistent renewals.
• Cross-sell services that align with client goals and objectives.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data and make data-driven decisions.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into storytelling with data.
• Excellent communication and organizational skills.
• Willingness to travel approximately once per year per client or as needed.

Nice to Have

• Experience with marketing analytics tools like Google Analytics, GA4, Excel.
• Experience supporting global locations with established work authorization.
• Knowledge of programmatic campaigns and advanced ad units.
• Experience with CRM systems and customer relationship building.

Qualifications

• Supported B2B clients in a performance/digital marketing agency for at least 2 years.
• Hands-on experience with LinkedIn Ads and campaign management.
• Proficiency with advertising tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense.
• Strong analytical skills with experience in campaign performance measurement.

Benefits & Perks

• Annual salary range of $70,000 - $80,000 USD with potential for bonus.
• Medical, dental, and vision plans, disability, and life insurance for you and your family.
• Employer-paid plans and contributions for dependents.
• Mental health support through Spring Health and Headspace.
• Physical health support through Omada, Carrott, and Aaptiv workouts.
• Complimentary One Medical membership.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with options for in-office work in Irvine, CA, or global locations with proper work authorization.