Paid Social Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Ensure personal productivity and utilization.
• Work directly with the Associate Director to achieve internal and client goals.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
• Communicate results effectively with clients and internal teams.
• Support the development of high-performing LinkedIn strategies for B2B businesses.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within LinkedIn such as conversation ads, document ads, CTV, and more.
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into data stories and communicate effectively.
• Organizational skills to manage multiple projects simultaneously.
• Travel to visit clients approximately once per year, as needed.

Nice to Have

• Experience with programmatic campaigns.
• Experience with customer relationship management (CRM) systems.
• Knowledge of digital marketing budget management.
• Familiarity with cross-selling and upselling strategies.
• Experience with marketing analytics and data-driven decision making.

Qualifications

• Established work authorization and current residence in the US or other supported countries.
• Ability to operate a laptop and necessary software platforms.
• Professional background suitable for remote work.

Benefits & Perks

• Annual salary range of $70,000 - $80,000 USD with potential for bonus.
• Medical, dental, and vision plans, disability, and life insurance for you and your family.
• 100% employer-paid health plan for employees and 50% contribution for dependents.
• Mental health support through Spring Health and Headspace.
• Physical health support via Omada, fertility support, virtual workouts, and primary care through One Medical.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with options to work from state-of-the-art offices in Irvine, CA, or globally where authorized.