Paid Specialist

About the Role

Key Responsibilities

• Plan and execute full-funnel Programmatic and Paid Search strategies, including prospecting, retargeting, eCommerce performance, and lead generation campaigns.
• Build, manage, and optimize campaigns in Google Ads (Search, Display, YouTube, Performance Max, Dem Gen) and Programmatic DSPs (StackAdapt, The Trade Desk, etc.).
• Partner directly with clients to understand goals, present strategies, and clearly communicate results and next steps.
• Leverage GA4 and GTM to track and analyze user behavior, troubleshoot attribution, and deliver actionable insights.
• Build, write, and present clear, client-ready performance reports that highlight campaign impact, revenue growth, and optimization opportunities.
• Analyze performance data across platforms to provide strategic recommendations that improve efficiency (CPC, CTR, CVR, ROAS, AOV).
• Support creative testing and collaborate with internal teams to identify messaging and ad formats that drive results.
• Stay current with Google Ads updates, programmatic innovations, and emerging digital trends to enhance campaign performance.
• Recommend innovative tactics, tools, or optimizations that improve results and streamline workflows.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience managing Paid Search and Programmatic campaigns.
• Strong understanding of Google Ads, StackAdapt, and programmatic platforms.
• Proficiency with GA4, GTM, and event-based tracking (purchase, lead form, checkout, etc.).
• Prior experience working with eCommerce clients, higher education, or conversion-focused accounts.
• Strong organizational skills and comfort working in a fast-moving agency environment.
• Proactive, collaborative mindset with a hunger to test, learn, and adapt quickly.
• Excellent analytical and problem-solving skills with a performance-first mindset.
• Strong written and verbal communication skills in client-facing settings.

Nice to Have

• Prior higher education marketing experience or familiarity with complex multi-stakeholder accounts.
• Experience creating and delivering client-facing reports with actionable insights.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience managing Paid Search and Programmatic campaigns.

Benefits & Perks

• Opportunity to work in a high-growth, high-energy environment.
• 6-month contract-to-hire position allowing for skill showcase and growth.
• Chance to make an immediate impact in a fast-paced setting.