Senior Search Engine Marketing Consultant

About the Role

Key Responsibilities

• Lead end-to-end management of SEM campaigns, including strategy, setup, optimization, and reporting.
• Develop keyword strategies, targeting frameworks, and landing page alignment plans.
• Execute and manage campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Analyze performance data, generate actionable insights, and present findings to stakeholders.
• Manage financials, including forecasting, pacing, and budget reconciliation.
• Proactively identify challenges and design strategic solutions.
• Collaborate across teams and business lines to ensure consistent execution and knowledge sharing.
• Uphold firmwide standards and best practices for paid media.

Requirements

• 5+ years of experience managing large-scale, acquisition-focused SEM programs (agency experience preferred).
• Proven success executing campaigns for high-profile brands; regulated industry experience (financial services, pharma) is a plus.
• Expertise with Google Ads, Microsoft Ads, and Search Ads 360.
• Familiarity with tools such as Adobe, Marin, or other SEM management platforms.
• Google Ads certification required.
• Strong analytical skills with the ability to translate data into strategy.
• Proficiency in Excel, PowerPoint, and MS Office Suite.
• Excellent communication, time management, and multitasking skills.
• Self-starter with critical thinking, problem-solving, and proactive decision-making abilities.
• Confidence in presenting to and collaborating with stakeholders at all levels.

Nice to Have

• Experience with regulated industries such as financial services or pharma.

Qualifications

• Google Ads certification.

Benefits & Perks

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.