Paid Strategy & Investment Manager II - Mobility
Uber
Job Description
About the Role
We're hiring a senior-level individual contributor to join our Mobility Paid Strategy & Investment team. You'll act as the strategic connector between global Paid marketing execution and local business needs-injecting regional insight, commercial acumen, and cross-channel thinking into how our marketing investments drive growth where we need it most. While channel management experience is needed, this is not a campaign operations role. Instead, you'll collaborate with global channel leads (SEM, Display, Social, Affiliates), as well as with Finance, Ops, and Product stakeholders, to localize our Paid media strategy, pressure-test investment plans, and guide how Paid media supports core business objectives. You'll help evolve the global strategy by surfacing on-the-ground insights, market-specific risks, and emerging growth opportunities-ensuring our plans remain customer-obsessed and financially sound. You'll be the main point of contact for strategic stakeholders outside our Performance Marketing org.
Key Responsibilities
- Own the regional Paid media strategy across all channels, ensuring alignment with both global marketing objectives and local business realities.
- Advise business stakeholders (Finance, Ops, Product) on how Paid marketing can accelerate adoption, solve strategic problems, or support core product moments.
- Translate business and product goals into cross-channel investment plans, working closely with SEM, Social, Display, Creative, and Measurement teams to ensure flawless execution.
- Review and challenge channel-specific plans, ensuring efficiency, alignment, and that local opportunities or risks are fully considered.
- Provide strategic input to roadmap prioritization, incrementality planning, and budget allocations based on ROAS, LTV, market conditions, and product lifecycle.
- Act as a key regional voice in global forums where Paid investment frameworks, AdTech innovations, or campaign playbooks are discussed.
Requirements
- 7+ years in Performance Marketing or Growth Marketing roles, ideally with experience across multiple digital channels.
- Ability to structure and synthesize data into actionable strategy that supports executive decision-making.
- Strong understanding of ROAS-driven marketing, attribution and incrementality, and financial tradeoffs in growth strategy.
- Demonstrated success shaping Paid strategies that align with broader business or product goals-not just media KPIs.
- Comfort operating as a senior IC, with the ability to lead through influence rather than authority.
- Bachelor's degree in Marketing, Business, Economics or equivalent experience.
Nice to Have
- Exceptional communication skills, capable of building compelling narratives across technical and non-technical stakeholders.
- Familiarity with enterprise-level AdTech (MMPs, lift testing, automation platforms) and modern growth measurement frameworks.
- Experience managing or advising on large media budgets across multiple channels.
- Proven experience influencing cross-functional teams in large, matrixed organizations.
Qualifications
- Bachelor's degree in Marketing, Business, Economics or equivalent experience.
Benefits & Perks
- Base salary range for San Francisco, CA-based roles is USD$169,000 to USD$188,000 per year.
- Eligibility to participate in Uber's bonus program.
- Potential for equity awards and other compensation.
- Various benefits as detailed at https://www.uber.com/careers/benefits.
Working at Uber
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form. Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time.
Job Details
About Uber
Website
uber.com
Company Size
10000+ employees
Location
San Francisco, CA
Industry
Other Transit and Ground Passenger Transportation
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