Partner Senior Marketing Manager

About the Role

Key Responsibilities

• Execute against the joint GTM strategies across AWS's Build, Market, and Sell motions in alignment with the Strategic Collaboration Agreement
• Coordinate with AWS Global Alliance teams, AWS Industry and Solution Leaders, Pega's partner ecosystem and regional field teams (EMEA, APJ&I and the Americas) to identify, develop and deliver targeted joint marketing campaigns to clients and prospects
• Support the development and execution of co-selling sprints through relevant marketing
• Design and implement joint marketing campaigns that align Pega's brand with AWS to build mindshare in key offerings
• Collaborate with AWS marketing teams on co-authored technical blogs, thought leadership pieces, and AWS website content, in addition to managing AWS partner presence on pega.com
• Coordinate participation in AWS-led marketing initiatives including Generative AI Executive Video Recording Series and startup-specific campaigns
• Develop Pega-led targeted campaigns with AWS support for specific solutions including vertical industry solutions
• Lead the creation of marketing collateral, sales enablement materials, and co-marketing assets for Pega's partner sales teams in relation to our partnership with AWS
• Oversee Partner Marketing Development Funds (MDF) allocation and utilization to maximize campaign effectiveness
• Plan and execute client events, webinars and digital marketing campaigns that showcase our partnership with AWS - including our presence at AWS Re:Invent
• Coordinate exclusive sponsorship opportunities for Pega events, including our flagship conference PegaWorld and regional client events
• Develop and manage social media strategies, press releases, and other marketing communications that align with Pega's branding guidelines
• Serve as the primary marketing lead for AWS both with AWS and within Pega
• Work closely with the dedicated AWS Campaign Manager to define, build, and track campaign performance and reporting across Pega and AWS platforms
• Partner with our Partner ecosystem, Marketing function and AWS to deliver successful programs, campaigns and events jointly with AWS
• Collaborate with cross-functional teams to ensure marketing activities align with business objectives and partner success metrics
• Track and report against joint GTM scorecard KPIs including opportunity registration, marketplace performance, and demand generation leads
• Monitor and analyze partner marketing campaign performance, providing insights and recommendations for continuous improvement and to optimize future partnership investments
• Provide quarterly progress reports to executive leadership and AWS counterparts

Requirements

• You possess 7+ years of partner marketing experience, preferably with hyperscaler partnerships (AWS, Google Cloud, Microsoft Azure)
• You have a proven track record managing complex B2B marketing campaigns and co-sell programs
• You demonstrate experience with enterprise software sales cycles and technical solution marketing
• You have a background in multi-channel B2B marketing teams within enterprise software/SaaS environments
• Deep understanding of B2B SaaS ecosystems and partner marketing strategies
• Excellent project management capabilities with experience managing multiple campaigns simultaneously
• Strong analytical skills with ability to translate data insights into actionable marketing strategies
• Proficiency in marketing automation platforms, CRM systems, and digital marketing tools
• Strong project management skills with ability to coordinate across multiple stakeholders and time zones
• Excellent communication and presentation skills for executive-level interactions
• Analytical mindset with experience in performance measurement and ROI analysis
• Ability to work in fast-paced, ambiguous environments with changing priorities
• Cross-cultural collaboration skills for global partnership management

Nice to Have

• Experience with low-code platforms, AI-powered solutions, or workflow automation technologies
• Previous experience working with ISV partnerships or technology alliance programs

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience with low-code platforms, AI-powered solutions, or workflow automation technologies
• Previous experience working with ISV partnerships or technology alliance programs
• Familiarity with enterprise software sales cycles and B2B customer journey mapping

Benefits & Perks

• Opportunity to work with cutting-edge AI and low-code technology that's transforming how enterprises operate
• Collaborative, people-centric culture that values innovation and professional growth
• Hybrid work environment supporting excellent work-life balance
• Access to comprehensive benefits package and career development opportunities
• Chance to work with global partners and contribute to strategic business outcomes