Patient Access Marketing Associate Director - REMOTE (Rare Disease)

About the Role

Key Responsibilities

• Provide digital marketing leadership for Patient Access Marketing programs that drive enrollment into the Amgen By Your Side program and onboard patients to their medication.
• Partner with Systems Business Owner role to ensure marketing initiatives are effectively implemented and included in the enterprise technology plan, including system enhancements.
• Drive strategy and development/maintenance of the Amgen By Your Side website, including content development, database integration, and new features.
• Develop patient enrollment, initiation, and adherence programs to motivate and change behavior, including mobile messaging and digital engagement tools.
• Create and manage multi-channel communication programs for patient services, working with cross-functional partners.
• Support programs for patient adherence and prevention of discontinuation in collaboration with Ultra-Rare patient services and brand teams.
• Maintain the Amgen By Your Side brand identity and core messages, ensuring consistency internally and externally.
• Work with brand marketing teams to develop and integrate patient services narratives into the brand narrative.
• Define, monitor, and report on KPIs related to patient services marketing programs.
• Collaborate on strategic marketing plans for annual brand-specific planning.
• Manage budget, evaluate cost effectiveness, and allocate resources appropriately.
• Work with regulatory, legal, and medical affairs teams to develop content and manage tactics through the MAC process.
• Manage at least one direct report.

Requirements

• Doctorate degree with 2 years managing patient or consumer digital marketing experience, or
• Master's degree with 6 years managing patient or consumer digital marketing experience, or
• Bachelor's degree with 8 years managing patient or consumer digital marketing experience, or
• Associate's degree with 10 years managing patient or consumer digital marketing experience, or
• High school diploma / GED with 12 years managing patient or consumer digital marketing experience.
• At least 2 years of managerial experience managing people, leading teams, projects, or programs.

Nice to Have

• Experience with leading and implementing technology that contributes to business needs and goals.
• Innovation-focused mindset and curiosity about new technologies.
• Strong leadership skills to manage cross-functional partners and agency relationships.
• Ability to navigate a large matrix organization and manage multiple projects.
• Experience managing a portfolio of products.
• Experience managing a team of at least one direct report.
• Experience with rare disease.

Qualifications

• Educational qualifications as specified in the requirements (Doctorate, Master's, Bachelor's, Associate's, or High School diploma).

Benefits & Perks

• Competitive base salary range of $171,988-$202,791, with actual salary based on skills and experience.
• Total Rewards Plan including health and welfare plans, retirement and savings plans, and financial goals.
• Comprehensive employee benefits including medical, dental, vision, life and disability insurance, and flexible spending accounts.
• Discretionary annual bonus or sales-based incentives for field sales reps.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements.