Patient Access Marketing Associate Director - REMOTE (Rare Disease)

About the Role

Key Responsibilities

• Provide digital marketing leadership oversight for Patient Access Marketing programs that drive enrollment into the Amgen By Your Side program, onboard patients to their medication, and drive adherence throughout treatment.
• Provide patient access marketing partnership for the Ultra-Rare Medicines portfolio, including PROCYSBI, ACTIMMUNE, RAVICTI, and BUPHENYL.
• Drive strategy and development/maintenance of the Amgen By Your Side website, including content development, database integration, and new features such as enrollment pathways.
• Develop patient enrollment, initiation, and adherence programs to motivate and change behavior, including mobile messaging platforms and digital engagement tools.
• Create and implement multi-channel communication programs for patient services, working with cross-functional partners such as patient services, government affairs, value & access, and communications.
• Partner with Ultra-Rare patient services and brand teams to support adherence and prevent discontinuation.
• Support and maintain the Amgen By Your Side brand identity and core messages, ensuring consistency internally and externally.
• Collaborate with brand marketing teams to develop and integrate patient services narratives into the overall brand narrative.
• Define, monitor, and report on KPIs related to patient services marketing programs.
• Develop strategic marketing plans as input into the brand-specific annual planning process.
• Manage budget, evaluate cost-effectiveness, and ensure appropriate resource allocation.
• Work closely with regulatory, legal, and medical affairs teams on program and content development, managing tactics through the MAC process.
• Manage at least one direct report.

Requirements

• Doctorate degree and 2 years of managing patient or consumer digital marketing experience.
• Or Master's degree and 6 years of managing patient or consumer digital marketing experience.
• Or Bachelor's degree and 8 years of managing patient or consumer digital marketing experience.
• Or Associate's degree and 10 years of managing patient or consumer digital marketing experience.
• Or High school diploma / GED and 12 years of managing patient or consumer digital marketing experience.
• And 2 years of managerial experience managing people, leading teams, projects, or programs.

Nice to Have

• Demonstrated experience with leading and implementing technology that contributes to business needs and goals.
• Innovation-focused mindset and curiosity about new technologies and methods to reach patients and improve processes.
• Strong leadership skills to manage cross-functional partners, agency relationships, and deliverables.
• Ability to navigate a large matrix organization and manage a portfolio of products.
• Experience managing a team of at least one direct report.
• Experience with rare disease preferred.
• Knowledge of digital marketing channels to drive initiation, adherence, and compliance.
• Experience working across multiple projects and managing external vendors.

Qualifications

• Doctoral degree, Master's degree, Bachelor's degree, Associate's degree, or High school diploma / GED, with corresponding years of experience.

Benefits & Perks

• Competitive salary range of $171,988-$202,791, based on skills and experience.
• Total Rewards Plan including health and welfare plans, retirement and savings plans with company contributions, medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.
• Discretionary annual bonus or sales-based incentives for field sales roles.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements.