Performance Marketer

About the Role

Key Responsibilities

• Own the performance marketing strategy that maximizes qualified pipeline while maintaining best-in-class ROAS / marginal CAC.
• Build the channel roadmap (SEM, SMM, Display, Dev-community media, ABM, programmatic, etc.) including hypotheses, budgets, and measurement plans.
• Stand up net-new channels, campaigns, and creative from scratch; iterate rapidly to product-channel fit.
• Own campaign architecture, tracking, QA, and day-to-day bid/creative optimization.
• Orchestrate a bench of best-in-class agencies and contractors across SEM, paid social, display, native, developer media, and emerging channels.
• Partner with Product Marketing, Brand, DevRel, and Revenue Ops to align narratives, landing pages, and measurement.

Requirements

• 10+ years in performance / growth marketing with 5+ years owning paid budgets for dev-tool or API/SaaS products; you can quote benchmark CPCs for "Next.js hosting" in your sleep.
• A 0-to-1 builder and 1-to-100 scaler - you've launched at least one channel from scratch and later managed multi-million-dollar spend without efficiency erosion.
• Hands-on with Google Ads, LinkedIn, Meta, X, programmatic DSPs, and analytics (GA4, Looker, Mode, SQL).
• Fluent in B2D and technical buyer psychology; you know when to speak latency and when to speak ROI.
• Proven record of agency leadership (selection, onboarding, creative direction, performance governance).
• Obsessively data-driven: you design rigorous tests, understand incrementality vs. attribution, and can defend spend to Finance.
• Creative thinker who can brief landing pages, video ads, and interactive demos that resonate with engineers.
• Comfortable in a hybrid SF environment and excited to collaborate in-person with Product, Engineering, and DevRel three days a week.

Nice to Have

• Prior success marketing infrastructure—as-code, edge networks, or serverless platforms.
• Familiarity with CDPs, reverse-ETL, and post-signup lifecycle automation.
• Experience localizing campaigns for EMEA and APAC developer ecosystems.

Qualifications

• The San Francisco, CA base pay range for this role is $175,000-$225,000. This salary range is an estimate. Actual salary will be based on job related skills, experience and location.
• Pay ranges outside San Francisco may be adjusted based on employee location.
• The total compensation package also includes benefits and equity-based compensation.

Benefits & Perks

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.