Performance Marketing Manager

National Vision

Duluth, GA

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The role involves developing and managing comprehensive paid digital and social media marketing strategies to drive customer acquisition, revenue, and brand visibility. The candidate will oversee campaign execution, optimization, and performance analysis across various digital platforms, working closely with internal teams and external agencies to ensure alignment and effectiveness.

Key Responsibilities

Develop and implement paid digital and social media strategies aligned with business goals
Oversee day-to-day management of paid digital campaigns (Search, Display, Video, and Programmatic)
Develop, execute, and optimize paid search campaigns across platforms like Google Ads and Microsoft Ads
Lead paid social campaigns across platforms such as Facebook, Instagram, and LinkedIn
Monitor campaign performance, analyze data, and provide actionable insights
Prepare regular reports for leadership on KPIs, trends, and optimization recommendations
Serve as the primary contact for the digital marketing agency to ensure strategy and execution alignment
Work closely with internal teams to align messaging, targeting, and customer experience

Requirements

Experience in developing and managing digital marketing campaigns across multiple platforms
Strong understanding of paid search and paid social advertising strategies
Ability to analyze campaign data and derive actionable insights
Excellent communication and collaboration skills
Experience working with digital marketing agencies and internal cross-functional teams
Knowledge of digital marketing tools and analytics platforms

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