Performance Marketing Manager - Nelnet Bank

About the Role

Key Responsibilities

• Plan and execute performance marketing campaigns across paid search, paid social, retargeting, display, affiliate, and email channels to drive qualified leads and improve conversion rates.
• Manage demand generation programs and lead nurturing workflows through the funnel in alignment with business goals, objectives, and key results.
• Track, analyze, and report on performance marketing Key Process Indicators (e.g., CPL, CPA, conversion rate) to evaluate campaign effectiveness and make data-driven decisions.
• Own and optimize SEO/SEM tactics and oversee website strategy and performance to enhance visibility, engagement, and lead flow.
• Serve as a point of contact for selected partner and affiliate relationships, coordinating marketing efforts and campaign collaboration.
• Collaborate with Bank Technology, Product, Risk/Compliance, and Corporate Marketing teams to implement tracking, dashboards, and attribution models; translate data into insights for internal stakeholders and business decisions.
• Coordinate with Compliance team to ensure all outbound communications meet regulatory and brand standards.
• Manage project timelines and campaign deliverables using tools like Adobe Workfront, ensuring alignment across cross-functional teams and record retention.
• Contribute to continuous testing and optimization efforts, including A/B tests for creative, audience, bidding strategies, and landing pages.

Requirements

• 10+ years marketing experience preferably in a performance or growth marketing capacity.
• Bachelor's Degree or equivalent (Marketing or Business preferred).
• Strong ability to analyze campaign data and translate insights into actionable marketing optimizations.
• Familiarity with SEO/SEM, web performance analytics, conversion rate optimization, and digital advertising platforms (Google Ads, Meta Ads, HubSpot, Looker Studio).
• Effective relationship-builder and communicator across Tech, Product, Risk/Compliance and Corporate Marketing teams.
• Ability to connect daily tactics to broader objectives and business goals, using data and experimentation to guide decisions.
• Excellent written and verbal skills; can clearly present results, strategies, and recommendations to both marketing and non-marketing audiences.
• Competence in Workfront (or similar PM tools), Google Analytics, HubSpot, and campaign management tools.
• Willingness and ability to share performance marketing expertise and support continuous improvement.

Nice to Have

• Banking or FinTech experience preferred.

Benefits & Perks

• Medical, dental, vision, HSA and FSA
• Generous earned time off
• 401K/student loan repayment
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Robust wellness program