Performance Media Strategist

About the Role

Key Responsibilities

• Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc.
• Creates, executes, and manages buying recommendations and plans, reporting on the efforts.
• Accountable to the planning, implementing and managing of paid media.
• Evaluates and presents new media opportunities to account services and other team members.
• Negotiates contracts and rates with all media outlets while managing relationships.
• Creates media proposals.
• Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies.
• Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines.
• Works with team to coordinate ads for buys and communicates to account services, project management and creative teams.
• Traffics assets to media outlets on time.
• Optimizes media mix, as needed, to reach outlined goals.
• Reports on effectiveness of efforts.
• Provides excellent customer services to internal and external partners.
• Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform.
• Displays the ability to be self-motivated, detail-oriented and organized.

Requirements

• Bachelor's degree in communications, marketing, journalism or closely related field.
• Minimum of five years professional experience in media planning and buying, preferably at an agency.
• Demonstrates the ability to work in a fast-paced environment.
• Expert proficiency in Microsoft products such as Word, Excel and PowerPoint.
• Certifications in Google Adwords and/or Google Analytics strongly preferred.

Nice to Have

• Certifications in Google Adwords and/or Google Analytics

Qualifications

• Bachelor's degree in communications, marketing, journalism or closely related field
• Minimum of five years professional experience in media planning and buying