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Planner, Commerce

Publicis Groupe

New York, NY
Full Time
Entry Level
53k-77k
17 days ago

Job Description

About the Role

The Planner, Commerce will work as a member of a cross-functional team that is responsible for driving the e-commerce growth strategies to drive our client's retail and omnichannel business. This position is both strategic and tactical in scope and requires the ability to apply detailed retail media and e-commerce knowledge to actionable insights, recommendations, and tactical planning. Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines, part of Publicis Media, focused on driving real business outcomes with an ROI mindset for clients and the agency alike.

Key Responsibilities

  • Responsible for contributing to the development of and driving strategy for the functional area
  • Develop media strategy and recommendations under supervisor guidance
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Preparing, maintaining, and executing trafficking plans
  • Effectively communicate program status and progress against objectives to clients and commerce leads
  • Prepare flowcharts and budgets for media plan development and maintenance
  • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
  • Review and verify media buys to ensure proper execution
  • Meet with vendor community to analyze value and applicability of media channels for client media plan
  • Embrace team values and encourage and support our team to create a culture of teamwork, collaboration, and intellectual curiosity

Requirements

  • 1+ years of experience in media planning/strategy
  • Agency experience highly preferred
  • Experience with trafficking, hands-on-keyboard campaign set up (Mediaocean Prisma experience preferred), billing, and reporting
  • Understanding of traditional and interactive media planning elements
  • Sound understanding and experience working in the commerce media landscape, ecosystems, and go to market strategies or a strong interest and willingness to learn
  • Understanding of commerce-focused KPIs, such as ROAS
  • Ability to handle multiple projects simultaneously and thrive in a fast-paced environment
  • Problem solver and strategic thinker that constantly challenges clients and teams to improve
  • Curiosity and an eagerness to roll-up the sleeves to find the answers, learn, apply, and learn again
  • Diligent, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants
  • Be a resource to others in the resolution of complex problems/issues
  • Entrepreneurial spirit and high self-motivation
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team

Nice to Have

  • Experience with trafficking, hands-on-keyboard campaign set up (Mediaocean Prisma experience preferred)

Qualifications

  • 1+ years of experience in media planning/strategy

Benefits & Perks

  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off

Working at Publicis Groupe

Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

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Job Details

Posted AtJul 10, 2025
Job CategoryMedia Planning
Salary53k-77k
Job TypeFull Time
ExperienceEntry Level

Job Skills

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About Publicis Groupe

Website

publicisgroupe.com

Location

New York, NY

Industry

Advertising Agencies

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