Planner, Paid Social

About the Role

Key Responsibilities

• Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices.
• Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
• Flawlessly run paid media in API partner platforms and directly in social platforms.
• Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals.
• Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
• Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives.
• Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
• Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns.
• Collect insights to share back with internal and client teams.
• Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables.
• Work flexible hours to adapt to the real-time nature of the social space.
• Be available “on call” during non-business hours for posting and optimizing as needed.
• Participate in the training of junior team members as needed.

Requirements

• Superior collaboration and teamwork skills; experience working with cross-functional teams.
• Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.
• Intermediate to advanced skills in Excel.
• Excellent verbal and written communication skills.
• The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media.
• Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA).
• Positive attitude and able to work independently, as well as part of a team.
• Bachelor's Degree Required.
• 3+ years of experience in media or ad operations preferred.
• 1+ years of hands-on experience working in self-service capacity within social platforms.
• Experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and/or LinkedIn Platforms.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Nice to Have

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney).

Qualifications

• Bachelor's Degree.
• 3+ years of experience in media or ad operations preferred.
• 1+ years of hands-on experience working in self-service capacity within social platforms.

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.
• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Compensation range: $59,850 - $90,620 annually.
• Opportunities for participation in freelancer/temporary employee medical plans and 401(k) plans based on role status.