Planner, Social

About the Role

Key Responsibilities

• Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations.
• Manage media buys from setup to keyword selection, targeting, optimization, pacing, and reporting.
• Determine campaign setup including testing methodologies, reporting, and optimization to ensure full impact and efficiency.
• Monitor and report on campaign performance, proactively communicating issues to internal teams and clients.
• Oversee trafficking and site tagging, ensuring all pixels and site functions are properly implemented and QA'd.
• Issue specifications documents and coordinate with creative agencies to receive all necessary materials.
• Collaborate with Digital team on post-campaign reconciliation and billing.
• Participate in developing strategic social media plans in collaboration with other teams.
• Integrate social insights into overall planning, incorporating data, research, and analytics.
• Create and present media plans, objectives, strategies, and related documents.
• Combine data analysis and client feedback to optimize campaigns and provide recommendations.
• Use data to draw conclusions about client business goals and identify actionable insights.
• Collaborate with analytics and business intelligence teams to standardize data across accounts.
• Provide data for dashboards and trackers, ensuring accuracy and validity.
• Ensure collaboration with key partners during planning, including creative agencies and internal teams.
• Engage with other departments to enhance relationships and problem-solve.
• Contribute to the development of junior team members through training and onboarding.

Requirements

• A strong writer and presenter.
• A data-powered strategist with both creative and analytical thinking.
• Independent worker with strong time management and organization skills.
• Problem solver with foresight and creative solutions development ability.
• Detail-oriented with a commitment to follow-through.
• Flexible and adaptable in a fast-paced environment.
• A strong team player willing to collaborate and contribute.
• Interest in the social landscape and a desire to innovate and stay current with trends.
• Supportive of diversity, equity, and inclusion.
• 1+ years of previous paid social media experience.
• Basic knowledge of advanced analytics and performance media.
• Familiarity with marketing principles, analytics, and concepts.
• Strong Microsoft Excel and PowerPoint skills.
• Experience buying ads on Instagram; additional platforms preferred.

Nice to Have

• Experience with other social media platforms beyond Instagram.

Qualifications

• No specific formal certifications or licenses required.

Benefits & Perks

• Competitive total rewards package including a discretionary bonus.
• Health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance, childcare resources, and identity theft insurance.
• Fertility assistance programs and fitness reimbursement.