Planner, Social Marketplace

About the Role

Key Responsibilities

• Develop proficiency in internal buying and reporting tools, including platform interfaces and native tools for analysis, plan development, and reporting.
• Support measurement planning, pixel generation, and third-party ad tracking with guidance from the manager.
• Traffic plan assets such as creative units and tracking tags, and execute Quality Assurance (QA) of tracking functionality and creative units.
• Create campaign post-launch documentation including screenshots, links, and placement information to demonstrate proof of placement for clients.
• Generate insertion orders within internal systems to reserve advertising space, ensuring accuracy of plan details and delivery confirmation.
• Support the setup of client Paid Social campaigns and posts via platforms and third-party buying tools under supervision.
• Monitor pacing and optimize active social campaigns daily, providing performance insights and recommendations.
• Own client roster reporting on campaign performance and communicate issues proactively.
• Support in developing proposals for paid social media campaigns and assist in creating media plans, objectives, and strategies decks.
• Maintain communication with internal client teams, build relationships with other internal departments, and participate in team projects.
• Attend agency learning sessions, vendor meetings, and participate in internal and external development opportunities.

Requirements

• Strong, effective communication skills.
• Problem-solving ability with creative solution development.
• Detail-oriented with strong organizational skills.
• Effective time management skills, capable of handling multiple timelines and deliverables.
• Comfort working with large data sets and numbers.
• Team player with business maturity and accountability.
• Ability to thrive in a fast-paced, agile environment and seek feedback proactively.
• Interest in the media landscape, specifically paid social, with a desire to innovate and stay current with trends.
• 1+ years of previous paid social media experience.
• Experience buying ads on Facebook and Instagram; additional platforms preferred.
• Proficiency in Microsoft Excel and PowerPoint.
• Exposure to advanced targeting/retargeting tactics in social media.
• Comfort managing budgets and investment levels in social media.

Nice to Have

• Experience buying ads on platforms beyond Facebook and Instagram.
• Additional platform experience and advanced targeting skills.

Qualifications

• No specific certificates, licenses, or registrations required.

Benefits & Perks

• Competitive salary range of $64,350.00 - $85,000.00.
• Discretionary bonus and a variety of benefits including health insurance, life and disability insurance.
• Retirement savings plans, company paid holidays, and unlimited paid time off (PTO).
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance.
• Fertility assistance programs and fitness reimbursement.