Social Media Advertising Strategist (Remote US)

Abe

San Diego, CA

Full Time

Mid Level

75k-90k

7 days ago

Job Description

About the Role

The Social Media Advertising Strategist (Remote US) role at Abe involves leading social media advertising strategies, primarily on LinkedIn, for B2B clients within a new agency venture focused on pushing the boundaries of social media marketing. This position offers an opportunity to work on innovative campaigns, build custom strategies, and contribute to a fast-growing specialty agency that emphasizes a growth mindset and a culture where the best idea wins.

Key Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Drive cross-sells, upsells, and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
Understand the value of Programmatic campaigns
Manage multiple projects simultaneously
Communicate results and create custom strategies for clients
Build client trust and relationships to ensure renewals
Meet and exceed department KPIs such as client growth and goal attainment

Requirements

2+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Excellent communication skills and a growth mindset
Ability to operate a laptop and necessary software, with reliable internet access

Nice to Have

Bonus for B2B experience
Experience with audience segmentation by tier, job title, etc.
Experience with programmatic campaigns

Qualifications

Experience working at a performance/digital marketing agency
Deep expertise in paid social advertising, especially LinkedIn Ads
Proficiency with advertising platforms and analytics tools
Experience with audience segmentation and campaign optimization
Proven success managing mid-market or enterprise accounts

Benefits & Perks

Salary range of $75,000 - $90,000 USD with potential for bonus
Medical, dental, vision plans, disability, and life insurance for you and your family
Employer-paid plans and contributions for dependents
Mental health support through Spring Health and Headspace
Physical health support through Omada, fertility support, virtual workouts, and primary/virtual care
Unlimited PTO, paid holidays, your birthday off, end-of-year recharge
Paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Remote work flexibility with options for in-office work in Irvine, CA

Working at Abe

At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. We emphasize a growth mindset, innovation, and the best idea winning, with a future-focused approach. The company supports remote work and values collaboration through virtual meetings and tools like Zoom and Slack.

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