Precision Segment Marketing Communication Manager

About the Role

Key Responsibilities

• Developing and implementing strategies to promote company growth and brand awareness for the Precision Technology within the New Holland Brand.
• Serving as a Subject Matter Expert (SME) for New Holland Precision Solutions for campaigns, content development, implementation, and analytics.
• Partnering with product marketing, sales, and technical teams to develop content for product launches and lead generation campaigns.
• Developing marketing communications strategy and brand positioning plans.
• Supporting customer-facing events and programs such as tradeshows, sponsorships, webinars, and ad-hoc activities.
• Coordinating creation and production of brochures, Point-of-Sale materials, flyers, leaflets, and digital assets.
• Ensuring timely release of assets in the Digital Asset Manager and updating the brand website's precision sections.
• Managing content development from briefing to messaging, photo-shoots, layout, editing, and rollout.
• Coordinating with suppliers for creative assets and copywriting.
• Managing the Commercial Marketing budget within assigned cost centers.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• At least four (4) years of digital marketing experience.
• Experience with brand-building and performance-marketing activities.
• Experience in marketing campaign development, implementation, and measurement.
• Ability to travel at least 25%.

Nice to Have

• At least three (3) years of experience with B2B/B2C Go-To-Market program strategy, development, and/or implementation.
• Working knowledge of new media and web/digital technologies.
• Agricultural or heavy equipment experience (preferred but not mandatory).

Benefits & Perks

• Medical, dental, vision, disability, and life insurance.
• Industry-leading 401k plan.
• Paid parental leave.
• Flexible work policies.
• Opportunities for self-development.
• Paid leave for specific activities.