Principal Global Integrated Marketing Campaign Manager

Adobe

Seattle, WA

Full Time

Senior

141k-250k

16 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. The integrated marketing campaign function is a strategic role on our Enterprise marketing team that ensures all marketing efforts are coordinated and aligned to deliver a consistent, on-brand message to audiences across channels. It is your responsibility to design a cohesive campaign strategy to drive business priorities from building awareness to creating and progressing pipeline to driving active use of our products.

Key Responsibilities

Strategy definition: Oversee the collaborative development of marketing strategies that span across multiple channels and regions.
Campaign management: Lead the development of integrated campaigns, and communicate the campaign strategy, intended outcomes, audience targeting, tactics and critical metrics cross-functionally, and to executive leadership across marketing, sales and product.
Channel coordination and consistency: Streamline efforts across cross-functional teams to implement campaigns effectively and ensure a unified strategy across various marketing channels. Surface insights and requests to inform content development. Ensure consistent and effective messaging across all channels and tactics.
Market & customer knowledge: Stay on top of innovation and industry trends, competitive landscape, marketing tactics, customer behavior, and emerging technologies to inform campaign strategy. Have an in-depth knowledge of common business challenges our customer face, and how Adobe products help solve those challenges.
Reporting and optimization: Monitor and report on the effectiveness of marketing campaigns. Develop and communicate insights, optimizations, and/or pivots needed through run-the-business and quarterly business reviews.
Cross-functional influence & accountability: Extensively collaborate with, and influence, key team members across Sales, Product Marketing, Digital and Events centers of excellence, BDRs, GMO, and senior leadership.

Requirements

Experience in developing and executing integrated marketing campaigns across multiple channels and regions.
Strong ability to communicate campaign strategies, outcomes, and metrics to cross-functional teams and executive leadership.
Deep understanding of market trends, customer behavior, and emerging technologies relevant to marketing.
Ability to analyze campaign performance data and develop insights for optimization.
Excellent collaboration and influence skills across diverse teams and stakeholders.

Nice to Have

Experience with B2B marketing and enterprise technology products.
Knowledge of marketing automation tools and analytics platforms.
Experience working in a global, matrixed organization.

Qualifications

Relevant professional experience in marketing or related fields.
Proven track record of managing successful integrated marketing campaigns.
Strong analytical and strategic thinking skills.

Benefits & Perks

Competitive salary range of $141,200 -- $249,700 annually, varies by location and experience.
Potential eligibility for long-term incentives such as equity awards.
Short-term incentives in the form of sales commissions or annual incentive plans.
Comprehensive benefits package (details not specified in the description).

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values innovation, collaboration, and diversity, and strives to foster an inclusive environment where new ideas can come from everywhere in the organization.

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