Principal Marketing Automation Manager

About the Role

Key Responsibilities

• Partner with internal business teams (Marketing, Communication, Sales, IT, Analytics) to define business processes and system requirements that feed into the marketing automation roadmap.
• Utilize Salesforce Marketing Cloud and other Salesforce tools to solution and roadmap marketing campaigns, email marketing, lead nurturing, and customer segmentation.
• Execute and optimize marketing campaigns, multi-channel journeys including multi-channel marketing (email & SMS) using Salesforce automation tools; own and manage implementation projects with technical development teams.
• Partner with data analysts to identify data needs for activation logic and create data segmentation for effective targeting.
• Collaborate with marketing, digital, sales teams, and other stakeholders to ensure alignment between marketing automation efforts and business objectives.
• Conduct A/B testing to optimize email content, subject lines, and landing pages for improved conversion rates.
• Monitor and analyze campaign performance, provide actionable insights, and make data-driven recommendations to improve marketing results; provide Quarterly Business Review updates to leadership.
• Train team members on Salesforce marketing automation best practices and maintain documentation for processes.
• Ensure all marketing efforts adhere to relevant regulations and best practices, such as GDPR.

Requirements

• Bachelor's degree with emphasis in Marketing, Business, or Computer Science or related fields.
• Experience utilizing Salesforce Marketing Cloud, Marketing Cloud Personalization, and Data Cloud for advanced marketing campaigns.
• Solid understanding of data management and database concepts; familiarity with SQL language is a plus.
• Experience (3+ years) as a senior business analyst or similar role for Salesforce implementations.
• Strong business case/user story development and implementation experience.
• Strong interpersonal skills with the ability to work within a matrix organization and influence teams.
• 3+ years of digital marketing campaign planning, execution, and measurement experience.
• Polished presentation skills; comfortable presenting data-driven results and storytelling in leadership forums.
• Ability to travel up to 5%.

Nice to Have

• 2+ years in medical device or healthcare industry.
• Salesforce Certified Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar certifications.
• Proven ability to influence without authority.
• Strong collaboration skills.

Qualifications

• Educational background in Marketing, Business, or Computer Science.

Benefits & Perks

• Compensation ranges from $99,100 to $188,300, commensurate with experience.
• Core and optional employee benefits (details at www.bscbenefitsconnect.com).
• Potential variable compensation including annual bonuses and long-term incentives.
• Support for career development and training.