Principal Product Marketing Manager
Workday
Job Description
About the Role
Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
Key Responsibilities
- Design and deliver compelling demo experiences across Workday's core product areas, including People, Money, and Platform.
- Support events like Workday Rising, DevCon, SKO, and key customer engagements with demo content.
- Translate product innovation into clear and engaging stories that highlight customer value, with a focus on AI and automation.
- Build high-quality demo assets including flows, scripts, visuals, videos, and reusable kits for field and partner use.
- Collaborate with teams across Product, Engineering, Studios, Enablement, and Marketing to ensure technical accuracy and message alignment.
- Refine demo content based on feedback, adoption trends, and evolving product capabilities.
- Help establish and improve demo standards, systems, and documentation to scale efforts across the company.
Requirements
- 7 or more years of experience in product marketing, solution engineering, technical sales, or a related enterprise SaaS role.
- Hands-on experience designing or delivering demos for sophisticated platforms, enterprise applications, or AI/ML technologies.
- Strong storytelling, communication, and presentation skills.
- Proven experience crafting demo scripts, visuals, and supporting content.
- Strong technical proficiency with the ability to quickly grasp new product capabilities and explain them clearly.
- Ability to connect technical functionality with customer value and business impact.
- Familiarity with enterprise software such as HCM, ERP, or related solutions is a plus.
- Strong project management and prioritization skills.
- Experience working with platforms such as Workday, Salesforce, or Tableau is helpful.
- Comfortable operating in a fast-paced environment that involves cross-functional collaboration and change.
Nice to Have
- Familiarity with enterprise software such as HCM, ERP, or related solutions.
- Experience working with platforms such as Workday, Salesforce, or Tableau.
Qualifications
- Educational background is not explicitly specified, but experience in product marketing, solution engineering, or technical sales is required.
Benefits & Perks
- Role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus.
- Annual refresh stock grants.
- Competitive base pay ranges based on location, experience, and skills.
- Flexible work approach combining in-person and remote work, with at least 50% of time each quarter in the office or in the field.
Working at Workday
At Workday, we value our candidates' privacy and data security. We foster a culture driven by putting our people first, emphasizing employee happiness, development, and contribution. Our culture is employee-centric, collaborative, and passionate, encouraging individuals to shine and be authentic. We believe a healthy, inclusive, and innovative environment is key to success in business.
Job Details
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About Workday
Website
workday.com
Location
Pleasanton, CA
Industry
Software Publishers
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