Principal Product Marketing Manager, Builder Experience

About the Role

Key Responsibilities

• Build a deep understanding of our customers, including technical and non-technical builders, through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
• Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio's Platform in the market.
• Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences.
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
• Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.

Requirements

• 5+ years experience in product marketing or technical marketing.
• A strategic thinker with the ability to build deep domain expertise through primary and secondary research.
• Ability to turn data into a story and craft compelling presentations.
• Excellent communication skills to articulate complex concepts clearly.
• Experience managing projects and getting things done.
• Bachelor's degree or equivalent experience.

Nice to Have

• Experience with technology products targeting developers with cloud-based services or API solutions.
• Understanding of developer communities or developer tooling.
• Experience in the global market around programmable communications or related technologies.
• Ability to build a Twilio app oneself.
• Good understanding of Twilio's value proposition.

Qualifications

• Bachelor's degree or equivalent experience

Benefits & Perks

• Competitive pay
• Generous time off, including paid parental and wellness leave
• Health insurance
• Retirement savings program
• Additional perks vary by location