Principal Product Marketing Manager

Software Guidance & Assistance

San Jose, CA

Contract

Senior

8 days ago

Job Description

About the Role

Principal Product Marketing Manager at Software Guidance & Assistance, Inc. (SGA), a women-owned technology and resource solutions provider. The role involves leading product marketing initiatives for a SaaS client, focusing on SEO strategy, go-to-market plans, and customer insights to drive growth and product success. This is a contract, hybrid position based in San Jose, CA or San Francisco, CA, with a company committed to customer service, employee development, and integrity.

Key Responsibilities

Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
Translate market and competitive insights into product and GTM recommendations.

Requirements

8-10+ years in product marketing, growth marketing, or SEO-focused roles.
Expertise in SEO execution and proven success scaling use case strategies.
Core PMM skills: positioning, value proposition development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement.
Strong communicator with the ability to craft compelling narratives and influence cross-functional partners.
Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
Experience in SaaS, productivity, or digital products.
Bachelor's degree in Marketing, Business, Communications, or related field.

Working at Software Guidance & Assistance

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission is to solve big IT problems with a more personal, boutique approach. We value customer service, employee development, and quality and integrity in everything we do. We encourage authenticity, passion, and teamwork.

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