Principal Product Marketing Manager

About the Role

Key Responsibilities

• Define Strategic Opportunities: Identify and size new growth areas across segments, geographies, or business models. Structure and present arguments that influence roadmap and investment decisions.
• Lead Monetization Strategy: Collaborate with finance and business model strategy to define pricing and packaging strategies—ranging from customer research and market analysis to modeling and go-to-market alignment.
• Drive Product Performance: Build a deep understanding of product performance and customer behavior. Partner with analytics, finance, and PLG to uncover levers that unlock growth and efficiency.
• Craft Our AI Evolution: Collaborate with product, research, and content teams to define how Adobe Stock evolves in the AI era—across product, value proposition, and monetization.
• Influence at the Highest Levels: Deliver sharp, data-backed strategic recommendations that influence executive decision-making and cross-functional alignment.
• Lead Competitive and Market Intelligence: Stay ahead of market dynamics, industry disruption, and competitor moves. Turn insights into action.
• Partner Cross-Functionally: Collaborate deeply with product, finance, strategy, and content to drive balanced growth and category leadership.

Requirements

• BA/BS Degree preferred OR 15+ years of experience in product marketing, product management, consulting or an equivalent, with a strong background in SaaS, Marketplace OR equivalent practical experience.
• Exceptionally Analytical: You bring structured thinking and strong modeling skills to everything you do. You move beyond the 'what' to uncover the 'why' and 'what next.'
• Strategic Operator: You balance visionary thinking with practical execution and can distill complexity into clear decisions.
• Financially Savvy: You understand the unit economics of subscriptions, content licensing, and COGS—and how they impact balanced growth.
• Highly Driven and Self-Starter: You are proactive, diligent, and set a high bar for quality. You don't wait for direction—you drive clarity and action.
• Influential Communicator and collaborator: You're confident working with senior leaders and cross-functional teams, influencing without authority through clear logic and storytelling.
• Adaptable in Ambiguity: You thrive in fast-changing environments and bring order to ambiguity through structured analysis and initiative.
• AI experience is a plus.

Nice to Have

• AI experience.

Qualifications

• 15+ years of experience in product marketing, product management, consulting, or an equivalent role with a strong background in SaaS or Marketplace.
• BA/BS Degree preferred.

Benefits & Perks

• The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
• Salaries for sales roles are expressed as total target compensation (TTC = base + commission), with short-term incentives in the form of sales commission plans.
• Non-sales roles have starting salaries as base salary with short-term incentives in the form of the Annual Incentive Plan (AIP).
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.