Principal Product Marketing Manager, ESP Principal Product Marketing Manager, ESP

Atlassian

San Francisco, CA

Full Time

Senior

176k-229k

about 1 month ago

Job Description

About the Role

The Principal Product Marketing Manager, ESP at Atlassian is responsible for developing a deep understanding of Atlassian's portfolio and how the company's enterprise strategy and planning solutions provide organizations with a unified system of work. The role involves serving as the go-to expert for solutions knowledge, analyzing market trends and customer insights, crafting engaging messaging, developing go-to-market strategies, and utilizing data analytics to measure marketing effectiveness. The position supports Atlassian's mission to unleash the potential of every team through innovative software products and solutions, fostering an inclusive and diverse culture with flexible remote work options.

Key Responsibilities

Develop a deep understanding of Atlassian's portfolio and enterprise strategy to serve as the go-to expert for solutions knowledge and insights.
Analyze market trends, business impact, and competitor strategies to identify solution opportunities and threats.
Conduct market research and gather customer insights to inform product positioning and messaging.
Champion the voice of the customer in all marketing initiatives.
Craft engaging and persuasive messaging that resonates with target audiences and CxO levels.
Develop thought leadership content that communicates the benefits and value of Atlassian's solutions.
Analyze market trends and develop strategies, programs, and campaigns to differentiate Atlassian's solutions in a competitive landscape.
Utilize data and analytics to measure the effectiveness of marketing campaigns and sales enablement efforts.
Drive continuous improvement through data-driven insights.

Requirements

7-10 years of proven experience in product marketing, preferably in B2B industry.
Strong storytelling skills with the ability to translate complex concepts into clear messages.
Customer-centric approach with a track record of defining successful go-to-market campaigns.
Expertise in competitive analysis and market research.
Ability to balance strategic thinking with action and execution.
Proficiency in data analysis and leveraging insights for strategic decisions.
Excellent communication and collaboration skills.
Comfort working in a fast-paced, highly collaborative, and fun environment.

Nice to Have

Experience in enterprise solutions or related technology fields.
Knowledge of Atlassian's product portfolio or similar enterprise software solutions.

Qualifications

Educational background not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

Up to 20 weeks in supplemental wage payment during the first year following birth, adoption/fostering, or parentage via surrogacy.
Support for remote work and flexible location choices.
Wide range of perks and benefits including health and wellbeing resources, paid volunteer days, and community engagement opportunities.
Competitive and equitable compensation programs, with base pay determined by skills and experience.

Working at Atlassian

Atlassian is motivated by a common goal to unleash the potential of every team. The company values diversity and inclusion, supporting remote work, fostering an inclusive culture through 9 ERGs focusing on Women+ and community impact. Atlassian emphasizes collaboration, innovation, and creating a workplace where all contributions are valued, with a commitment to non-discrimination and providing accommodations during the recruitment process.

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