Private Wealth Alternatives Marketing Director

About the Role

Key Responsibilities

• Spearhead the creation and launch of dynamic, targeted marketing campaigns specifically designed for financial advisors.
• Develop a cutting-edge marketing plan that highlights J.P. Morgan's unique alternative investment solutions, demonstrating how they can significantly enhance advisors' portfolios and drive exponential business growth.
• Lead high-impact initiatives that span across diverse channels, including web, social media, advertising, industry conferences, digital platforms, and events, ensuring seamless execution.
• Design and oversee engaging digital client journeys that align with strategic engagement objectives.
• Manage the rollout of compelling digital communications across email, web, and social media platforms, ensuring cohesive messaging and maximum reach across teams.
• Collaborate with distribution and product partners to develop insightful materials that showcase the transformative opportunities within alternative investments.
• Position the company as a leader in the alternative investment space through education, leveraging industry insights.
• Implement an experimental mindset to continuously refine marketing strategies for financial advisors.
• Utilize technology platforms and business intelligence tools to measure and enhance the ROI of marketing efforts.
• Develop a comprehensive data reporting framework to track progress and support business objectives.
• Promote an inclusive environment that values diverse perspectives and experiences.
• Build trust and foster collaboration with colleagues across different business lines, regions, and marketing centers of excellence, ensuring alignment and shared success.

Requirements

• 10+ years of strong marketing experience in asset management or wealth management industry.
• Expertise in delivery of digital and traditional marketing solutions in collaboration with internal and external partners and resources.
• Project management experience, with excellent attention to detail and solid organization skills.
• Insight-driven, with the ability to learn and understand the needs of prospects and clients, and the distribution needs to support pipeline development.
• Demonstrate innovation by challenging convention and identifying opportunities to develop unique, competitive marketing programs.
• Ability to develop relationships with marketing directors, sales, and investment professionals.
• An effective collaborator, with ability to work alone and partner with people of all levels across multiple locations.
• The ability to develop credibility and trust through consistent delivery of quality outcomes across a matrix within and beyond Marketing.
• Attention to detail, achieving thoroughness and accuracy when accomplishing tasks.
• Effective communication skills, including strong written and verbal communication abilities.

Nice to Have

• Alternative investment marketing experience strongly preferred.