PR/Marketing Director

About the Role

Key Responsibilities

• Leads projects assigned by the CEO, such as health center marketing and special initiatives.
• Designs and implements comprehensive marketing strategies to increase awareness of the health center's activities.
• Produces ideas for promotional events or activities and organizes them.
• Provides input on the appearance of all health center print and electronic materials.
• Organizes, facilitates, and participates in coalitions to achieve program goals and build community relationships.
• Contributes to the legislative agenda, including preparing fact sheets and communicating with legislators and organizations.
• Schedules at least three visits annually by elected officials, including at least one by a national and one by a state representative or senator.
• Provides budget planning recommendations to the CEO and COO.
• Ensures employees are registered as advocates and disseminates relevant calls to action.
• Represents SWLA Center for Health Services in the community and at state and national levels.
• Plans and executes activities to promote current services and new launches.
• Works with the Outreach Manager to organize health fairs and events.
• Ensures all advertisements and billboards are accurate and relevant.
• Performs other duties as assigned by the Executive Director.

Requirements

• Bachelor's Degree from an accredited college or university in Business Administration, Marketing, Public Relations, or a related field.
• Minimum of three years' experience in a PR/Marketing environment.
• Knowledge of community health center mission and operations is a plus.
• Skills in creative thinking, organizing, planning, interpersonal relations, and resource development.
• Knowledge of health care policy analysis and advocacy at local, state, and national levels.
• Facilitation and presentation skills.
• Expertise in working with governmental offices, and familiarity with local, state, and national advocacy.
• Computer literacy.
• Excellent verbal and written communication skills.

Nice to Have

• Knowledge of community health center mission and operations.

Qualifications

• Bachelor's Degree in a relevant field.

Benefits & Perks

• Not specified in the description.