Process Specialist

Infosys

Stamford, CT

Full Time

Mid Level

58k-80k

about 2 months ago

Job Description

About the Role

The Process Specialist role at Infosys BPM involves managing and optimizing the company's marketing automation platform, specifically Eloqua, to enhance email marketing programs. The position requires collaboration with marketing teams to execute campaigns, demand generation, and customer engagement, while also working independently in a fast-paced environment with changing priorities.

Key Responsibilities

Configure, maintain, and troubleshoot Eloqua to ensure optimal performance and functionality
Create, deploy, and monitor marketing campaigns
Assist in email production process, including laying out email copy and graphics in HTML and email deployment through Eloqua
Measure and analyze communications, provide tracking results, and report metrics
Develop and maintain automated workflows, including lead nurturing, lead scoring, lead flow, and email marketing automation
Integrate Eloqua with other marketing systems to ensure data flow and synchronization
Ensure compliance with data protection regulations, email marketing laws, and best practices

Requirements

High School Diploma or GED or equivalent
Minimum of 2 years of related experience in marketing automation or similar roles
Experience using a B2B marketing automation platform, preferably Eloqua
Experience with reporting online analytics reports
Experience working with content management systems
Knowledge of lead scoring, segmentation, and automation workflows
Strong analytical and problem-solving skills
Strong collaboration and communication skills

Nice to Have

Experience with Eloqua or similar marketing automation platforms
Experience with online analytics reporting
Experience with content management systems
Knowledge of email marketing best practices

Qualifications

High School Diploma or GED or equivalent
Minimum of 2 years of related experience

Working at Infosys

Infosys BPM Limited is a global provider of end-to-end business process management services, known for its innovative approach, process reengineering, automation, and technology-driven solutions. The company values continuous improvement, industry recognition, and a strong focus on employee development, maintaining a top employer reputation with award-winning HR practices and leadership contributions to industry forums.

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