Product & Content Marketer

Rippling

San Francisco, CA

Full Time

Senior

147k-257k

7 days ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised over $1.4 billion from top investors and was named one of America's best startup employers by Forbes. The company prioritizes candidate safety and maintains official communication from @Rippling.com addresses.

Key Responsibilities

Develop and refine messaging & positioning tailored towards a new customer audience; simplify complex value propositions into clear, concise, and compelling messages that resonate with this new customer audience.
Create high-quality collateral and content across all GTM channels: direct mail, email, ads, webinars, sales decks, and more, supporting campaigns across all customer segments, with distinct, clear narratives.
Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance and feedback.
Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and drives measurable impact.
Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) to support sales and marketing execution.
Establish feedback loops with GTM teams to iterate on content and positioning based on customer response and campaign data.

Requirements

5 - 7+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment.
Proven experience in 0 to 1 environments — launching and scaling new GTM motions, products, or marketing programs from scratch.
Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.).
Strong copywriting and storytelling skills, with an ability to shift tone and style across formats.
Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements.
Proven ability to partner cross-functionally with marketing, sales, product, and operations teams to align on strategy and drive execution.
Strong organizational skills to manage multiple projects and deliverables simultaneously.

Nice to Have

Experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies.
Experience simplifying complex products and value propositions for non-technical audiences.

Qualifications

Educational background is not explicitly specified but implied experience in marketing roles.

Benefits & Perks

Competitive salary + benefits + equity.
In-office work at least three days a week as part of Rippling's collaborative work environment.

Working at Rippling

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. They are committed to building a diverse and inclusive workforce and do not discriminate based on any protected characteristics. They also provide reasonable accommodations for candidates with disabilities.

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