Product Director, Strategic Marketing, Advanced Technology

About the Role

Key Responsibilities

• Lead the development and execution of targeted podium strategies across global conferences to maximize the impact of APTURE evidence and differentiation.
• Collaborate closely with Key Opinion Leaders (KOLs) and physicians on data presentations and amplify APTURE messaging across channels.
• Partner with clinical affairs to lead discussions during Executive Committee, Steering Committee, and principal investigator meetings.
• Develop and communicate APTURE's value proposition in alignment with multiple functions and create supporting marketing assets such as print materials and speaker decks.
• Provide marketing leadership for APTURE differentiation initiatives and support publication strategies with Medical Affairs.
• Support Therapy Awareness and Market Development initiatives and regularly update senior leadership on key projects.
• Lead market research initiatives in the Heart Failure space to inform strategy and gather insights from external stakeholders.
• Be the resident expert on the Heart Failure space and provide insights to inform product roadmap and clinical trial strategy.
• Manage external vendors, creative agencies, and consultants as needed.

Requirements

• Bachelor's Degree in a related field with 12+ years of relevant experience in medical device marketing or healthcare industry, or Master's Degree with 10+ years of relevant experience.
• Strong clinical depth and ability to form trusted partnerships with KOLs and physicians.
• Ability to navigate challenging situations and have productive, respectful conversations.
• Experience with clinical data analytics and data visualization is strongly preferred.
• Experience working in Cardiology, Structural Heart Disease, or Heart Failure is strongly preferred.
• Proven ability to synthesize complex clinical and market information into stakeholder-specific messages.
• Strong leadership skills and ability to lead through influence across functions.
• Excellent presentation, content development, interpersonal, and analytical skills.
• Ability to thrive in a fast-paced, complex, and dynamic environment while managing multiple priorities.
• Willingness to develop creative solutions and demonstrate positivity, openness to change, and collaboration.

Nice to Have

• Medical device marketing expertise with a successful track record of marketing program development and execution.
• Experience with clinical data analytics and creative data visualization.
• Experience in Cardiology, Structural Heart Disease, or Heart Failure.

Qualifications

• Educational qualifications include a Bachelor's Degree or Master's Degree in a related field with relevant industry experience.

Benefits & Perks

• Competitive salaries and performance-based incentives.
• A wide variety of benefits programs addressing diverse individual needs.
• Base pay range for California is $170,000 to $241,000 depending on qualifications and experience.