Product Marketer

About the Role

Key Responsibilities

• Define clear product positioning, messaging, and value propositions for each buyer persona including producers, operations managers, nutritionists, integrators, and C-level executives.
• Own go-to-market (GTM) strategy and execution for major features and modules, including launch plans, pricing support, collateral, customer pilots, and success metrics.
• Create sales enablement materials such as battlecards, one-pagers, demo scripts, objection handlers, and interactive demos tailored to enterprise and mid-market segments.
• Partner with Product, Engineering, and Data Science teams to translate product capabilities into commercial benefits and measurable ROI for customers.
• Lead customer reference and case study programs; manage collection of ROI data and success metrics to build compelling proof points.
• Conduct competitive analysis and market research; maintain win/loss insights and inform roadmap and pricing decisions.
• Run demand enablement activities with Marketing, including content strategy (whitepapers, blogs, webinars), field events, trade shows, and campaign briefs to generate qualified pipeline.
• Collaborate with Customer Success to develop adoption playbooks, onboarding flows, and in-product messaging to enhance activation and retention.
• Measure and report on product marketing impact through KPIs such as pipeline influenced, conversion rates, feature adoption, NPS/CSAT, and ARR expansion.
• Act as a product evangelist externally at industry events, webinars, and analyst briefings, and internally to align GTM teams.

Requirements

• 4-7+ years of experience in product marketing, product management with GTM experience, or equivalent B2B SaaS marketing experience.
• Direct experience in agriculture, animal protein, livestock operations, or food supply chain, with poultry or swine experience strongly preferred.
• Proven success in launching enterprise software features and translating technical capabilities into customer ROI.
• Strong written and verbal communication skills, capable of crafting pitch decks, technical one-pagers, and executive summaries.
• Experience with sales enablement and working closely with enterprise sales teams.
• Comfortable using analytics tools such as product analytics, CRM, and marketing automation to measure success.
• Willingness to travel for customer visits, pilots, and industry conferences.

Nice to Have

• Experience with pricing strategy, packaging, and commercial motions for SaaS modules.
• Trade show and field marketing experience in agriculture or related industries.
• Familiarity with farm operational roles and on-farm systems such as ERP, sensors, and MES.
• Prior work with channel or partner marketing, including distributors and integrators.
• Degree in Agriculture, Agribusiness, Marketing, or related fields; MBA is desirable.

Qualifications

• Bachelor's degree in Agriculture, Agribusiness, Marketing, or related fields.
• MBA is desirable but not required.

Benefits & Perks

• Casual, collaborative work environment.
• Opportunities for training, development, and working with senior and executive management.
• Global company with international presence and impact.