Product Marketing - Acquisition Strategy & Growth, Vice President Product Marketing - Acquisition Strategy & Growth, Vice President

About the Role

Key Responsibilities

• Collaborate with the centralized acquisition team to execute select growth initiatives.
• Drive significant growth in prioritized initiatives and/or channels.
• Integrate quantitative and qualitative analyses to connect the top and bottom of the funnel.
• Work cross-functionally to create a comprehensive view of value drivers, supported by functional reporting.
• Set and achieve acquisition and media goals in partnership with relevant functions.
• Optimize investments across acquisition and media.
• Support ongoing top-to-bottom acquisition funnel and experimentation agenda.

Requirements

• Minimum 5 years of experience in acquisition strategy and value creation.
• Strong strategic thinking skills to quickly identify critical aspects of problems and appropriate structures.
• Practical and executable top-down hypothesis-driven approach.
• Excellent interpersonal and influencing skills to collaborate and build relationships at all levels.
• Effective communication and presentation skills to influence horizontally and cross-functionally.
• Proven track record of initiative, achieving challenging goals, and demonstrating entrepreneurship.
• Advanced skills in MS Excel and PowerPoint.

Nice to Have

• MBA and consulting experience preferred.

Qualifications

• Educational background not explicitly specified, but MBA preferred.

Benefits & Perks

• Competitive total rewards package including base salary, commission-based pay, and/or discretionary incentive compensation.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.