Product Marketing & Programs Senior Specialist - Banking

About the Role

Key Responsibilities

• Act as the main marketing business partner for Sell-Side business unit and connected priorities.
• Work autonomously across business stakeholders to understand sales targets and strategic product and workflow initiatives to drive strategic go-to-market planning.
• Collaborate with product management teams across the GTM framework to develop and update value propositions, including target market and buyer personas, for existing and new sellable products or significant enhancements.
• Build marketing plans for existing solutions and launch plans for new solutions including positioning, regional focus, audiences, and optimal mix of tactics with measurable goals and schedule.
• Collaborate across Marketing teams to coordinate and manage marketing plans and drive execution of multi-channel campaigns.
• Test and optimize existing tactics to meet program goals, investigate and introduce new methods to enhance the marketing mix.
• Act as subject matter expert across marketing teams to create assets supporting sales and marketing processes, and leverage sales and client success channels to educate client-facing teams on solutions.
• Analyze marketing plans and programs to make data-driven decisions and adjust strategies accordingly.
• Compile and communicate campaign and event reports within Marketing and to business stakeholders.
• Continuously increase expertise in go-to-market best practices, value-driven product positioning, and related persona focuses.
• Follow implemented processes across marketing technology to ensure proper tracking and collaboration.
• Collaborate effectively within the immediate team, broader Marketing organization, and with stakeholders and external vendors.

Requirements

• 5+ years' experience within the Fintech sector, in client-facing, product management, or marketing roles.
• Understanding of the Sell-Side industry, including key user workflows and buyer personas.
• Understanding of the Market Data, Analytics, and Technology landscape that FactSet provides solutions within, and the surrounding competitive environment.
• Significant experience in building B2B value propositions, launching solutions, and managing marketing programs.
• Highly organized, detail-oriented, and self-motivated.
• Excellent communication skills and demonstrated professionalism.

Nice to Have

• Experience working with sales and client success channels.
• Knowledge of marketing technology and campaign optimization techniques.
• Familiarity with strategic marketing planning and persona development.

Qualifications

• Legally authorized to work in the United States without employer sponsorship.

Benefits & Perks

• Support for total well-being including health, life, and disability insurance, retirement plans, and employee stock purchase program.
• Paid time off for holidays, family leave, and wellness days.
• Flexible work accommodations to support work/life harmony.
• A global community focused on volunteerism and sustainability.
• Career progression planning with dedicated learning and development time.
• Business Resource Groups fostering connection, growth, and belonging.
• Salary range of $85,000 - $90,000, based on experience and qualifications.