Product Marketing & Programs Senior Specialist - Data Solutions

About the Role

Key Responsibilities

• Act as the marketing business partner for FactSet's Data Solutions business and connected priorities.
• Work autonomously and with direct manager to understand sales targets and strategic product initiatives to drive go-to-market planning.
• Collaborate with product management teams to develop and update value propositions, target markets, and buyer personas for existing and new data products.
• Build marketing plans for existing solutions and launch plans for new solutions, including positioning, regional focus, audiences, tactics, goals, and schedules.
• Coordinate and manage marketing plans across teams and execute multi-channel campaigns.
• Test and optimize existing tactics, investigate new methods to enhance marketing effectiveness.
• Create assets to support sales and marketing processes and educate client-facing teams on solutions.
• Analyze marketing plans and programs to make data-driven decisions and adjust strategies accordingly.
• Compile and communicate campaign and event reports to stakeholders.
• Increase expertise in go-to-market best practices, product positioning, and campaign orchestration.
• Ensure proper tracking and collaboration across marketing technology platforms.
• Collaborate effectively within the team, across the broader marketing organization, and with external vendors.

Requirements

• 5+ years of experience within the Fintech sector, in client-facing, product management, or marketing roles.
• Understanding of the financial industry, including key workflows and buyer personas.
• Knowledge of the Market Data, Analytics, and Technology landscape that FactSet provides solutions within, and the surrounding competitive environment.
• Significant experience in building B2B value propositions, launching solutions, and managing marketing programs.
• Highly organized, detail-oriented, adaptable to change, and self-motivated.
• Excellent communication skills and demonstrated professionalism.

Nice to Have

• Experience working with sales and client success channels to educate teams on solutions.
• Familiarity with marketing technology and campaign optimization tools.
• Experience in strategic marketing planning and persona-focused marketing.

Qualifications

• Legally authorized to work in the United States without employer sponsorship.

Benefits & Perks

• Support for total well-being including health, life, and disability insurance, retirement plans, and employee stock purchase program.
• Paid time off for holidays, family leave, and wellness days.
• Flexible work accommodations to support work/life harmony.
• A global community dedicated to volunteerism and sustainability.
• Career progression planning with dedicated learning and development time.
• Business Resource Groups fostering connection, growth, and belonging.