Product Marketing Associate Director

About the Role

Key Responsibilities

• Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
• Monitor industry trends and proactively adjust marketing strategies accordingly.
• Provide strategic insights based on market and competitive analysis.
• Maintain an expert understanding of the product portfolio, offerings, differentiators, customers, and competition.
• Define key product launches or marketing campaigns based on seasonal calendars, ensuring alignment between product, sales, and marketing.
• Develop, execute, and measure cross-channel campaigns with a cross-functional team including product management, sales, and central marketing.
• Refine and optimize product messaging and positioning.
• Collaborate with central marketing and solutions marketers to generate and nurture leads and achieve campaign goals.
• Track, report, and analyze program performance and ROI using data-driven insights.
• Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials.
• Work with sales and partners to develop sales enablement materials such as collateral, presentations, flyers, emails, and competitive grids.
• Gather customer insights through direct interactions during seminars, tradeshows, and on-site visits.
• Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities.
• Plan and manage marketing events including webinars, conferences, and trade shows to increase brand visibility.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 8+ years of experience in product marketing, with at least 2+ years in higher education sales and/or marketing.
• B2B experience required.
• Demonstrated high level of critical thinking and decision-making skills.
• Ability to think strategically, prioritize, and multitask effectively.
• Advanced skills in conducting complex market research and competitive analysis.
• Expertise in creating and refining compelling strategic messaging.
• Leadership skills and experience in project management.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong understanding of healthcare education and its challenges.
• Excellent written and verbal communication skills.
• Proficiency in analyzing and interpreting complex data sets.
• Proficiency in marketing automation tools and CRM software.

Nice to Have

• Experience in the healthcare education market.
• Experience with developing thought leadership content such as white papers and blogs.
• Experience in planning and managing large marketing events.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Master's degree (preferred).

Benefits & Perks

• Travel estimated at 35% for conferences, campus visits, tradeshows, and team meetings.
• Opportunities to attend meetings outside of traditional work hours.