Product Marketing-Associate Director

About the Role

Key Responsibilities

• Owning the Visible brand growth strategy and roadmap that outlines new value propositions, products, and promotions.
• Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth while also improving customer retention and reducing churn.
• Identifying growth target segments for Visible based on customer research to uncover relevant pain points and insights.
• Working closely with the research and insights team to stay informed on consumer insights, industry trends, and competitive threats.
• Developing strong partnerships among all VVO functions and communicating brand strategy, objectives, targets, and initiatives to drive cohesive plans.
• Monitoring business performance and leading cross-functional analysis of sales and marketing data to optimize programs or develop new initiatives.
• Providing strategic brand counsel to guide decision-making within cross-functional strategies.
• Identifying key growth initiatives (Big Rocks) and continuously optimizing them to meet segment needs and business priorities.
• Leading the team in defining business assumptions and rules for growth initiatives, securing leadership alignment and approval.
• Creating high-quality briefs for stakeholders and overseeing the execution and performance of key initiatives.
• Partnering with Integrated Marketing to secure support and ensure visibility of marketing plans.
• Ensuring end-to-end launch of initiatives aligns with strategic objectives.
• Fostering a positive, motivated team environment and nurturing team development.

Requirements

• Bachelor's degree or four or more years of relevant work experience.
• Eight or more years of relevant work experience.
• Experience in brand strategy.
• Rich understanding of digital and growing digital trends.
• Exceptional communication, storytelling, data, and interpersonal skills.
• Proficiency in Google Suite and MS Office.

Nice to Have

• MBA.
• Understanding of Verizon processes and systems.
• Experience in telecommunications or CPG.
• Strong project management skills and ability to multi-task efficiently.
• Experience managing and influencing client relationships at the senior executive level.
• Impeccable managerial skills, excellent communication skills, and executive presence.
• Ability to present insights tailored to audiences at all levels and influence without direct authority.

Qualifications

• Relevant work experience of at least 8 years.
• Experience in brand strategy and digital trends.
• Proficiency in Google Suite and MS Office.

Benefits & Perks

• Health and wellness benefits including medical, dental, and vision insurance.
• Short and long-term disability, basic and supplemental life insurance, AD&D insurance.
• Identity theft protection, pet insurance, group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs.
• Up to 8 company-paid holidays per year and up to 6 personal days.
• Parental leave, adoption assistance, tuition assistance.
• Up to 15 days of vacation per year, increasing with service.
• Compensation varies based on location, skills, and experience; incentive-based position.