Product Marketing Director - Caris Assure

About the Role

Key Responsibilities

• Develop and own marketing strategy that aligns with business goals, including brand differentiation, market positioning, and growth targets across Caris Assure portfolio.
• Create and maintain content strategy to engage with key target audiences to build product awareness and drive messaging.
• Inform product marketing strategy through comprehensive analysis: gathering Voice of Customer insights, developing persona and audience understanding, and performing market and competitor analyses.
• Prepare for commercial launch by finalizing creative ideas, creating content strategy, and developing all launch collateral for multiple downstream channels.
• Partner with VP of Product Marketing Commercialization to develop long-term product roadmap and collaborate with product ecosystem teams to achieve business goals.
• Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Medical, Sales, Digital, etc., to achieve shared business goals.
• Partner with sales to define targeting, launch prioritization, and lead sales training on materials, content, and playbooks.

Requirements

• Bachelor's degree in marketing, management, science, or related field.
• 8+ years in oncology and biopharma marketing, including 5+ years as a leader of the product marketing function.
• Experience in product upstream marketing for an oncologist/patient-facing physician audience in biotech, medical device, or similar industry.
• Experience launching and supporting existing products, leading a product marketing team, and creating clinical marketing content.
• Experience managing agency relationships, priorities, and budgets.
• Ability to collaborate across functions, especially with sales and marketing peers.
• Excellent written, verbal, and presentation skills.
• Proficient in Microsoft PowerPoint, Excel, Word, etc.
• Strong leadership, interpersonal, and strategic problem-solving skills.

Nice to Have

• MBA preferred.
• Clinical knowledge or understanding of oncology with marketing product launch experience.

Qualifications

• No additional formal qualifications specified beyond educational background and experience requirements.

Benefits & Perks

• Highly competitive and inclusive medical, dental, and vision coverage options.
• Health Savings Account for medical and dependent care expenses.
• Flexible Spending Account for out-of-pocket expenses.
• Paid time off, including vacation, sick time, and holidays.
• 401k match and Financial Planning tools.
• LTD and STD insurance coverages, voluntary benefit options.
• Employee Assistance Program.
• Pet Insurance.
• Legal Assistance.
• Tuition Assistance.