Product Marketing Director - Security

About the Role

Key Responsibilities

• Craft differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics.
• Be the expert on target personas and segments, understanding how users adopt and customers buy our products, and the value they derive from them.
• Clearly articulate Elastic's position and differentiation versus similar security offerings, and be the expert on competitive capabilities.
• Provide thought leadership around security market trends and competing solutions.
• Enable the field on products and solutions through training and content.
• Define and implement the GTM strategy for new launches and campaigns.
• Represent the company at speaking engagements, conferences, and press interviews.
• Measure and supervise critical metrics to track the launch and efficiency of campaigns.
• Attend trade shows and other events to showcase products.

Requirements

• Direct experience with security-related use cases and associated target audiences (analyst, architect, detection engineer).
• Expertise in crafting differentiated messaging, positioning, and winning GTM strategies.
• Experience leading product marketing at a specialized business unit, collaborating with matrixed marketing, sales, and product organizations.
• Ability to go deep on technical capabilities to understand differentiation and positioning for practitioners and CISOs.
• Several years of experience leading outbound initiatives addressing complex customer requirements (commercial to enterprise scale).
• Curiosity about the “how” of technology to tell compelling stories about the “why”.
• Relevant work experience in a technical field.
• Proven track record of creating engaging content, including blog posts, presentations, videos, etc.
• Strong communication skills, with experience making pitches to large and small audiences.
• Comfort working in a cross-functional role with a highly distributed team.

Nice to Have

• Practitioner knowledge and/or experience in SIEM, Security Analytics, XDR, or CDR.
• Experience marketing to a mix of practitioners and business audiences.
• Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc.).