Product Marketing Lead

About the Role

Key Responsibilities

• Guide positioning in the market and tailor messaging across different channels and audiences, ensuring our unique value is communicated through clear narratives.
• Plan, communicate, and execute tightly-organized product launches with a clear vision and story, ensuring team alignment on delivery.
• Develop a deep understanding of users, their pain points, values, and how to reach them, sharing insights across the company to inform marketing and product roadmaps.
• Stay up-to-date on evolving market dynamics, including pricing and packaging, and provide strategic input on internal pricing and packaging improvements.
• Track feature awareness, adoption, and retention, partnering with marketing and product teams to highlight features by platform and user persona at different stages.
• Build deep cross-functional relationships with Product, Customer Success, and Sales to support sales efforts through collateral and customer stories.

Requirements

• 8+ years of experience working in a product marketing role.
• Excellent storytelling and writing skills.
• Strong written and verbal communication skills.
• Ability to understand customer needs through user interviews or surveys and translate insights into personas, positioning, messaging, and pricing recommendations.
• Experience successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch analysis.
• Attention to detail across marketing and product, with deep product knowledge.
• Ability to work cross-functionally, build trust with teams, and manage competing priorities.
• Proficiency in pulling metrics to measure performance or identify opportunities using tools like Mixpanel, Amplitude, or BI tools.

Nice to Have

• Experience with market analysis and customer retention strategies.
• Knowledge of video creation, production, or editing tools.
• Experience with product roadmapping and user research for product design.

Qualifications

• No specific formal educational qualifications specified.

Benefits & Perks

• Comprehensive medical, dental, and vision plans.
• 401K with employer match.
• Commuter Benefits.
• Catered lunch multiple days per week.
• Dinner stipend for late work nights.
• DoorDash DashPass subscription.
• Health & Wellness Perks (Talkspace, Kindbody, One Medical, HealthAdvocate, Teladoc).
• Multiple team offsites per year with monthly team events.
• Generous PTO policy.