Product Marketing Lead

About the Role

Key Responsibilities

• Sharpen Air's product positioning and messaging
• Create a clear, repeatable messaging framework that aligns with key storylines and ensures internal and external teams adopt a consistent narrative by end of Q4
• Build a messaging playbook highlighting Air's differentiators and reframing the status quo to illuminate pain points that prospects often normalize
• Develop tactics such as campaigns, content, and enablement to dramatize the pain-to-solution arc, helping prospects recognize the value of Air
• Partner with Marketing, Content, and Revenue teams to translate messaging into campaigns, web copy, and sales enablement materials
• Maintain a weekly cadence of product marketing-led content (social, blog, email)
• Partner with analytics to measure the performance of product marketing content in the funnel
• Identify and test two new scalable product marketing formats or franchises (e.g., short-form video, live product moments, customer co-marketing)
• Build education and enablement content (blogs, case studies, whitepapers, explainer content) to drive meetings booked
• Partner with Sales/RevOps to create enablement toolkits (battlecards, ROI calculators, sales collateral)
• Develop product-centric activation, retention, and expansion strategies
• Drive expansion conversations via marketing and lifecycle experiments
• Partner with growth product to execute growth tests on key customer journey points and apply successful learnings

Requirements

• Experience in product marketing, preferably in SaaS or tech environments
• Ability to develop and implement messaging frameworks and positioning strategies
• Strong collaboration skills to partner with cross-functional teams such as Marketing, Content, Revenue, and Sales
• Experience creating marketing content such as campaigns, web copy, and enablement materials
• Data-driven mindset with ability to measure and optimize content performance
• Ability to develop educational content and enablement tools
• Experience in growth marketing, activation, retention, or expansion strategies

Nice to Have

• Experience with creative or marketing technology products
• Knowledge of image recognition, automated workflows, or creative operations tools
• Experience testing new marketing formats like short-form video or live product demos

Qualifications

• Relevant professional experience in product marketing or related fields
• Proven ability to develop messaging frameworks and marketing strategies
• Strong collaboration and communication skills

Benefits & Perks

• Opportunity to work with a fast-growing, well-funded startup
• Collaborative environment with cross-functional teams
• In-office role in New York City with flexible attendance requirements