Product Marketing Manager

Fermat Commerce

New York City, NY

Full Time

Senior

1 day ago

Job Description

About the Role

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes. Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information's #1 commerce startup, we're a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we're building the infrastructure for the future of online retail—and we're just getting started. The Head of Product Marketing will own the narrative, positioning, and go-to-market strategy for our platform, working cross-functionally to build a category-defining story and enable the revenue team.

Key Responsibilities

Lead GTM plans for launches, ensuring positioning, messaging, and campaigns directly drive pipeline and revenue.
Partner with Sales and Demand Gen to co-own ABM campaigns, vertical messaging, and content that accelerates enterprise and agency deals.
Create technical and video content across the buyer journey—solution guides, ROI tools, case studies, and late-stage enablement assets.
Own competitive insights, win/loss analysis, and pricing recommendations to inform roadmap and GTM execution.
Act as a player-coach, managing one direct report and scaling the PMM team as the business grows.

Requirements

5-7+ years in B2B SaaS marketing, with at least 3 years in product marketing.
Proven experience targeting enterprise customers; bonus for agency, mid-market, or SMB exposure.
Exceptional at crafting narratives that resonate with executives, buyers, and users alike.
Skilled at simplifying complex tech into clear, differentiated messaging.
Track record of partnering with Product, Demand Gen, and Sales to drive measurable outcomes.
Strong exposure to ABM and enterprise motions.
Comfortable building a deck in the morning and presenting a GTM plan to the exec team in the afternoon.
Excited to manage and grow a team over time.
Data-driven mindset, tying positioning and GTM execution to pipeline velocity, win rate, adoption, and ARR growth.
Thrives in early-stage environments; scrappy, adaptable, and motivated to establish scalable playbooks.

Benefits & Perks

Competitive salary + equity package
Comprehensive health, dental, and vision insurance for you and all your dependents
Retirement benefits: 401(k) plan with 4% matching (US) / Provident Fund with 12% matching (India)
4 months of paid parental leave
Unlimited PTO policy (with minimum 5 days PTO / quarter!)

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