Product Marketing Lead, Consumer Replacement Tire

About the Role

Key Responsibilities

• Lead the end-to-end product marketing work plan for all Bridgestone & Firestone tire launches, including ownership of product launch brief, development of go-to-market sales and advertising materials, and delivery of new product education sessions for Sales & Customer Support.
• Facilitate regular status meetings with internal stakeholders and external agency partners to monitor product launch progress and address potential roadblocks.
• Represent Product Marketing in Launch Milestone Operations (LMO) meetings providing critical launch updates to ensure all timelines are met.
• Lead post-production deliverables for product launches, including coordination and delivery of still images, motion reels, CGI, and online video assets.
• Collaborate with the Marketing COE to shape integrated digital media, influencer, and social strategies that drive product consideration and purchase intent.
• Lead merchandising meetings to educate and empower Sales and Customer Support teams on relevant business topics, addressing key opportunities and providing insights and tools to drive performance.
• Partner with cross-functional teams in executing customer events such as the Winter Driving School, supporting planning and activation efforts.
• Support motorcycle product launches by contributing to core go-to-market elements.
• Support the Government Channel through tailored marketing efforts, including development of sales materials as needed.

Requirements

• Bachelor's degree plus 6 years of experience, or Master's degree plus 5 years of management or leadership experience.
• Agency experience required.
• Proven success in leading complex product launches with multiple stakeholders.
• Strong project management and communication skills.
• Experience working with and influencing cross-functional teams, preferably in large matrix organizations.
• Demonstrates a bias for action, accountability, and a strong work ethic.
• Ability to manage multiple and changing priorities in a fast-paced environment.
• Ability to manage through ambiguity and demonstrate innovative problem-solving.
• Commitment to transparency and change management.

Nice to Have

• Experience in marketing or product management within the automotive or tire industry.
• Experience with digital media, influencer marketing, and social strategies.
• Experience in event planning and execution.

Qualifications

• Educational background in relevant fields (implied by degree requirements).

Benefits & Perks

• Supportive and engaging onboarding experience.
• Opportunities for development and growth through training and mentorship.
• Participation in Corporate Social Responsibility activities.
• A dynamic, global, and challenging work environment.
• Focus on work/life effectiveness and long-term well-being.
• Diverse and inclusive team culture.